Blackburn Rovers have signed attacking midfielder Bradley Dack for £750,000 from League One rivals Gillingham on an initial three-year deal.
The 23-year-old had spent all of his senior career with the Gills, scoring 38 goals in 185 games for the club.
The fee does not include add-ons, while Dack’s contract has the option of a further year at Ewood Park.
He helped the Kent side gain promotion to the third tier in the 2012-13 season and scored six times last term.
Bradley Dack has signed for Blackburn Rovers.
The attacking midfielder moves from Gillingham to Ewood Park on a three-year-deal for £750,000 plus add-ons.
Gills chairman Paul Scally said: “As much as we’re disappointed to see Bradley go we understood that he needed a fresh challenge to further his career.
“He’s been a fantastic servant to Gillingham Football Club and we wish him every success for the future.”
Dack has been unable to recapture the form that led to him being named the League 1 player of the year in 2016 and a £2m bid from Bristol City but his star quality is unquestionable.
He picked up the young player of the year award at the Gills last season.
The former Charlton youngster, now 23, had a year left on his Gills contract.
He has been at Priestfield since earning a pro deal there in May 2012, scoring regularly for the youth team.
It was during the management reign of Peter Taylor – now director of football at the Gills – that Dack was handed an improved and extended deal, until the summer of 2018.
He made his Gills debut for Martin Allen’s side, appearing in the League Cup win at Bristol City in August 2012. He made 24 appearances during his debut season, as the club won the League 2 title.
New boy Bradley Dack is confident that Rovers can bounce back to the Championship at the first time of asking.
Dack, who became Rovers’ third new signing of the summer when he completed his move from Gillingham on Tuesday, believes there is more than enough quality in the squad to have a successful season in League One.
The attacking midfielder admits it was the ambition of the club that convinced him to make the move north, and now he hopes to play his part in helping Rovers realise their goal of promotion.
“I think that has got to be the aim for a club this size and the players we’ve got,” said Dack.
“It has got to be the aim to go straight back into the Championship and I’m confident we can do it.
“That has what has drawn me to the club as well, the fact that they are going to be at the top of the league and that is something as players we have got to strive to go for.
“Obviously we want to go up automatically so hopefully it is going to be a good season.”
Dack won the Player of the Year for League One in 2015-16, but whilst he admits he wasn’t able to hit the same heights last season, he hopes to be back to his very best for Rovers in this forthcoming campaign.
“It was a great honour (to win Player of the Year) but I couldn’t have done it without all the other players in that team,” added the 23-year-old.
“It was a good season personally for me but it was a shame that I couldn’t recreate that form last year, but there were many reasons for that. But that has gone now and I’m excited to start a new chapter here.
“The aim is to get back to that level and that is what I am going to strive to do this season and hopefully we can be part of something special.”
He missed four games towards the end of last season, having been sent off for dissent. Two games were for the dismissal and two more were added after the FA received the referee’s report. He was fined two weeks wages for the incident.
The midfielder leaves the club with 160 league appearances to his name and 31 goals.