MILLIONS of Britons are turning to green and herbal teas as the popularity of a traditional cuppa cools.
For centuries a refreshing cup of tea has been Britain’s drink of choice in times of crisis or celebration.
Now alternatives are muscling in, with sales of green tea up by 83 per cent from 2009 to 2011 to £22million.
English breakfast tea is under the greatest strain, analysts report.
Although it still accounts for 83 per cent of the market, sales fell by 1.5 per cent to £463million between 2010 and 2011.
Between 2009 and 2011, sales of fruit and herbal tea went up 10 per cent and speciality and decaffeinated tea sales grew by eight per cent and 16 per cent respectively.
Some believe green tea can cut the risk of heart disease and cancer and help weight loss.
Overall, the British tea market is worth about £655million a year.
Alex Beckett of Mintel, which did the research, said: “Faced with adversity, Britons have historically reached for a cup of tea. However, diversity appears to be impacting consumption more than adversity these days.”