Tag Archives: food outlets

Food labelling law commences

As part of the UK government’s so-called “Public Health Responsibility Deal”, a number of fast food outlets are about to adopt a voluntary scheme to add calorie information to their menus. But how effective is this in helping the fight against obesity?

In 2008, a law was introduced in New York where fast food chains with 15 or more branches nationally had to provide calorie information on menus.

The results of a study into the effectiveness of the law suggest that it may have had a small but positive impact in reducing the number of calories New Yorkers consume.

Researchers questioned more than 7,000 customers in 2007 and another 8,489 in 2009 about their eating habits at 168 randomly selected locations of the top 11 fast food chains in New York City, to find if the new law had any effect on the number of calories consumed.

Food labelling

Food labelling

Overall there was no actual reduction in total calories consumed. However, this is partly explained by the Subway fast food chain, which heavily promoted larger portions, and saw calorie consumption increase by nearly 20 per cent.

In three major chains there were clear reductions in calories consumed, with McDonald’s customers cutting back 5.3 per cent, KFC’s 6.4 per cent and Au Bon Pain 14.4 per cent. Significantly, these three chains accounted for over 40 per cent of all participants in the study.

The analysis also showed that 15 per cent of customers reported using the calorie information and, on average, these customers purchased 106 fewer kilocalories than customers who did not see or use the calorie information.


Beatrice Brooke at the British Heart Foundation said: “One in six meals in the UK is eaten away from home so it’s essential we know what’s in the food we’re buying in restaurants and cafes.

“The New York research shows us just how valuable calorie labelling in fast food restaurants can be, helping people eat as many as 100 fewer calories.

“Menu calorie counts are a great first step towards providing easily accessible information in restaurants about a whole range of nutrients, including saturated fat, sugar and salt.

“Fast food retailers in the UK must take action to help diners make informed choices about the meals they buy.”

The study is published online in the British Medical Journal.

Fast food outlets advise UK government on obesity

The Department of Health is putting the fast food companies McDonald’s and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg’s, Unilever, Mars and Diageo at the heart of writing government policy on obesity, alcohol and diet-related disease, the Guardian has learned.

In an overhaul of public health, said by campaign groups to be the equivalent of handing smoking policy over to the tobacco industry, health secretary Andrew Lansley has set up five “responsibility deal” networks with business, co-chaired by ministers, to come up with policies. Some of these are expected to be used in the public health white paper due in the next month.

The groups are dominated by food and alcohol industry members, who have been invited to suggest measures to tackle public health crises. Working alongside them are public interest health and consumer groups including Which?, Cancer Research UK and the Faculty of Public Health.

Kellogg's

Kellogg's

The alcohol responsibility deal network is chaired by the head of the lobby group the Wine and Spirit Trade Association. The food network to tackle diet and health problems includes processed food manufacturers, fast food companies, and Compass, the catering company famously pilloried by Jamie Oliver for its school menus of turkey twizzlers. The food deal’s sub-group on calories is chaired by PepsiCo, owner of Walkers crisps.

Jamie Oliver

Jamie Oliver

The leading supermarkets are an equally strong presence, while the responsibility deal’s physical activity group is chaired by the Fitness Industry Association, which is the lobby group for private gyms and personal trainers.

PepsiCo

PepsiCo

Campaign groups have criticised the move as an impossible alliance between big business and public health, likening it to placing the tobacco industry in charge of smoke-free spaces.


Each network will be co-chaired by ministers to come up with policies in an overhaul of public health policy, reported The Guardian. Some are expected to be contained in the public health white paper due in the next few weeks.

Mr Lansley’s reforms are seen as a test case for Tory policies on replacing state intervention with private and corporate action.

Working alongside the networks will be consumer and public health groups including Which?, Cancer Research UK and the Faculty of Public Health.

Unilever

Unilever

The networks, which are dominated by food and alcohol industry members, have been asked to suggest measures to tackle obesity and alcohol and diet-related issues.

Kentucky fried chicken

Kentucky fried chicken

Another network aims to change behaviour, and is chaired by the National Heart Forum, while the physical activity group is chaired by the Fitness Industry Association.

The alcohol network is chaired by the head of the lobby group Wine and Spirit Trade Association.

Leading liver specialist Sir Ian Gilmore has agreed to become a member of the alcohol network. However, he is concerned that the union of industry and public health may prove unworkable.

Mars

Mars

He questioned whether there can be ‘a meaningful convergence between the interests of industry and public health since the priority of the drinks industry was to make money for shareholders while public health demanded a cut in consumption’.

‘On alcohol there is undoubtedly a need for regulation on price, availability and marketing and there is a risk that discussions will be deflected away from regulation that is likely to be effective but would affect sales,’ he added.

Cancer Research UK

Cancer Research UK

‘On food labelling we have listened too much to the supermarkets rather than going for traffic lights calorie system which health experts recommend.’

It is a view shared by the food campaign group Sustain. Organisation head Jeanette Longfield told The Guardian: ‘This is the equivalent of putting the tobacco industry in charge of smoke-free spaces.

‘We know this “let’s all get round the table approach” doesn’t work, because we’ve all tried it before, including the last Conservative government. This isn’t “big society”, it’s big business.’